Affiliate Marketing as a Part of the Digital Marketing Strategy of Banks and Fintech Companies

This article explores the use of affiliate marketing in the banking and fintech industries, specifically in the Russian region. The paper begins with an overview of affiliate marketing, its popularity globally, and the payment models commonly used. The article then delves into case studies of how affiliate marketing has been used in the banking and fintech industries, including American Express and Robinhood. The research also includes an analysis of the affiliate programs of leading banks in Russia. The paper concludes that affiliate marketing is a viable digital marketing tool for financial institutions, citing successful case studies and industry statistics. The conclusion emphasizes that affiliate marketing is a cost-effective and efficient way to acquire new customers and generate revenue for banks and fintech companies in Russia.