Theoretical Aspects of Investment Attractiveness: Content of the Concept, Factors and Methods of Evaluation

In the modern world, investments are becoming an increasingly popular tool for the development of companies, so such concepts as investment attractiveness and investment valuation have confidently entered the daily routine of entrepreneurs. The purpose of the study is to assess the theoretical aspects of the investment attractiveness of apartment hotels. Throughout this research such methods were used as: the method of analysis (the analysis and study of individual parts of the phenomenon), a systematic approach (consideration of an object or phenomenon as a system), the classification method - grouping phenomena by certain characteristics and the method of abstraction - the study of a specific property of a phenomenon without taking into account its other characteristics, SWOT-analysis, economic calculations, etc. Four methods for assessing investment attractiveness were analyzed in this study, and three main areas of investment attractiveness assessment were discovered.