Development of business models of service companies: theoretical and methodological aspects

This article discusses the theoretical and methodological aspects of the development of business models of service companies. In the course of the research, a terminological analysis of the concept of "business model" was carried out, two main approaches to the definition of a business model were identified: the first involves focusing on the value that the company creates for its external customers, and the second directs the focus of attention inside the company, on the flow of its business processes. As a result of the study, various options for the application of business models are considered, the main stages of their life cycle are illustrated. Based on the consideration of various theoretical and methodological concepts of building business models, an example of how a strategic canvas could look like in the service market is presented. As a result of the study, it was revealed that currently the most optimal for service companies are component approaches to the development of business models, which suggest considering the company as a set of interacting and complementary elements, since for successful business in modern conditions, the company must have the ability to see and recognize what is happening outside its own market, in particular including its closest competitors.