Implementation of computer vision technologies in the business processes of FMCG companies

The use of artificial intelligence and image recognition applications in merchandising can significantly improve the sales process and increase business efficiency. Such applications allow to quickly and accurately analyze data, determine customer needs and offer the most appropriate products. The relevance of this research is dictated by directly operating companies in the FMCG segment, as such applications can help to increase sales, quality of customer service and improve business efficiency in general. In the course of writing this article, we analyzed scientific research on the application and development of photo and video recognition systems, researched the market of applications with computer vision, considered the features and subtleties of their potential implementation. As a result, the prospects and risks of implementing IR applications in large international companies were assessed.