Technoeconomics
    TechnoeconomicsPeter the Great St. Petersburg Polytechnic University
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    Articles by keywords "market"

    Development of an Innovative Strategy for QSR Chain Expansion into Asian Markets: A Case Study of Dodo Pizza

    Khafetulin A.S.Gugutishvili D.M.
    • Year: 2026
    • Volume: 5
    • Issue: 1
    • 5
    • 163
    • Pages: 20-31

    Approaches to assortment launch strategy in marketplaces: specifics and prospects

    Lepikhin S.Krasnov A.
    • Year: 2025
    • Volume: 4
    • Issue: 3
    • 7
    • 995
    • Pages: 55-63

    Optimization project for the management system of a loyalty program based on the process approach

    Shishkina A.O.Khalimova P.M.Li A.A.
    • Year: 2025
    • Volume: 4
    • Issue: 1
    • 6
    • 1721
    • Pages: 33-42

    AI-support architecture in digital marketing

    Kutuzova A.M.
    • Year: 2024
    • Volume: 3
    • Issue: 4
    • 14
    • 2025
    • Pages: 69-78

    Information investment platform as an improvement tool for investment climate of warehouse real estate

    Babkina A.K.
    • Year: 2024
    • Volume: 3
    • Issue: 2
    • 2
    • 2612
    • Pages: 85-98

    Assessment of ICT implementation in agriculture

    Chingovo C.
    • Year: 2024
    • Volume: 3
    • Issue: 2
    • 4
    • 2557
    • Pages: 50-61

    Application of the simulation modeling method for solving content marketing automation tasks

    Gimadeev G.R.
    • Year: 2023
    • Volume: 2
    • Issue: 4
    • 6
    • 2874
    • Pages: 16-24

    Affiliate Marketing as a Part of the Digital Marketing Strategy of Banks and Fintech Companies

    Martynov P.
    • Year: 2023
    • Volume: 2
    • Issue: 2
    • 29
    • 3543
    • Pages: 45-53

    Development of customer loyalty programs at hospitality enterprises under digitalization

    Grigoryeva A.A.
    • Year: 2023
    • Volume: 2
    • Issue: 1
    • 32
    • 3614
    • Pages: 41-54
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