Technoeconomics

UNK RUS 4-13 Baskent University Bolcek Ahmet

Ankara, Turkey

The goal of this article was to figure out the specifics of the Smart University concept in the context of rapid digital transformation. The components of Smart University concept were discovered and studied and various technologies required for a smart university to function as a whole were listed. Based on that the IT architeture for a Smart University was proposed. The proposed university model architecture allows for a monitoring of the campus environment, controls the campus environment, and provides an intelligent service opportunity with the frameworks, as well as placed devices. A rough outline for a project implementation timeline was formed and caclulated, and an analysis of benefits and disadvantages of implementing such a project was carried out. 10.57809/2023.2.1.4.1 330.47 Smart University Digital Transformation Business architecture Smart University Model Architecture Smart University IT Architecture https://technoeconomics.spbstu.ru/article/2023.4.1/ 1-Bolcek.pdf

UNK RUS 14-28 Russian State Hydrometeorological University Ostrovskaya Elena

St. Petersburg, Russia

Risks of investing in the restaurant business: structural difficulties exacerbated by the health crisis In recent years, the pandemic and related restrictions have hit catering establishments hard. The market did not have time to adapt to the new realities, because in 2022 the company faced new and unforeseen problems related to sanctions. Supply chains are collapsing, suppliers are raising prices, and some of them stop working in the Russian market, there are problems with equipment. The purpose of the study is to assess the risk of investing in the restaurant business in modern economic conditions. In the course of the study, the assessment of the sphere of public catering enterprises until 2021 was carried out, the dynamics of opening and closing restaurants in St. Petersburg was shown, the dynamics of the turnover index and producer prices were analyzed. As a result of the study, the potential risks of investing in the field of public catering are considered and opportunities for investment in the current realities are identified. Despite the attractive image for investment, the catering market remains very difficult, especially considering its tendency to competition. In addition, the study revealed a number of key problems specific to this sector that a potential investor will have to deal with. 10.57809/2023.2.1.4.2 330.4 catering restaurant business investment risk investment investor risk assessment https://technoeconomics.spbstu.ru/article/2023.4.2/ 2-Ostrovskaya.pdf

UNK RUS 29-40 Peter the Great St.Petersburg Polytechnic University Mashtakov Maxim

St. Petersburg, Russia

0000-0001-9384-1877 Peter the Great St.Petersburg Polytechnic University Shirokova Svetlana

St. Petersburg, Russia

Peter the Great St.Petersburg Polytechnic University Bolsunovskaya Marina

St. Petersburg, Russia

Application of RPA technology in management and decision-making processes This paper analyses RPA technology and its place in management and decision-making processes. The aim of this paper is to analyze various sources on the use and implementation of this technology in order to assess the current state of research in this field, as well as to build a dynamics model to further analyze the possibility of applying the technology in the future. This research analizes research papers in the various fields of RPA technology research. Both English-language and Russian language sources were analyzed. Based on the analysis, conclusions were made about the current state of research, as well as conclusions about the position of RPA in the field of automation and the risks that are associated with the use of the technology in question. Further, the paper highlights indicators and builds models of the process in question before and after implementation, as well as models of the dynamics of the process using RPA technology. On the basis of the analysis conclusions are made about the practical impact of RPA on the process, as well as conclusions about the possibility of transformation and use of the model in the future. The result of the work is a grouped research on the topic of RPA with conclusions about the status of RPA, the features of this technology, the possibilities of its application, as well as process models and dynamics, based on which the conclusion about the possibility of using RPA in management processes and decision-making is made. 10.57809/2023.2.1.4.3 330.4 RPA process control process automation robots control process decision-making process artificial intelligence dynamics model https://technoeconomics.spbstu.ru/article/2023.4.3/ 3-Mashtakov%2C-Shirokova%2C-Bolsunovskaya.pdf

UNK RUS 41-54 Peter the Great St.Petersburg Polytechnic University Grigoryeva Anastasiia

St. Petersburg, Russia

Development of customer loyalty programs at hospitality enterprises under digitalization The hotel industry today is one of the fastest growing and profitable areas that are represented on the modern market. New hotels are emerging, the level of competition is growing, and therefore hotel managers are forced to come up with and introduce new programs to encourage and stimulate regular customers. The purpose of the study is to characterize the incentive and incentive programs in the hotel business, the stages of forming customer loyalty programs at enterprises, as well as analyzing the incentive and incentive programs for regular customers in the context of digital transformation. In the course of the research, an analysis of various marketing tools was carried out, a classification of existing loyalty programs was given. As a result of the study, recommended approaches to creating a regular customer incentive program in hotels are presented, allowing for a closer understanding between company representatives and customers. In addition, the study revealed the most common rewards that customers prefer, actions that the customer is willing to do to receive bonuses, as well as disadvantages of existing loyalty programs that do not suit customers when participating in the program. 10.57809/2023.2.1.4.4 330.47 loyalty programs loyalty marketing bonus programs marketing tools digitalization of business hotel business https://technoeconomics.spbstu.ru/article/2023.4.4/ 4-Grigoryeva.pdf

UNK RUS 55-63 OOO “Dialog-IT” Markov Dmitriy

St. Petersburg, Russia

Automated management systems: problems of implementation and integration In the context of the digital transformation of the economy at various enterprises, the issue of effective and rational information management is acute. The modern day requirements indicate that for the stable functioning of even small companies, it is necessary to clearly control the work, keep records and manage the flow of information. The relevance of the development of automated control systems is determined by the need to introduce an electronic document management system at enterprises, caused by large volumes of work with documents, searching, approving, coordinating documents, saving time, ensuring information security and improving executive discipline for the controllability of technological processes. In the course of the study, issues related to the problems of introducing information systems in enterprises were considered. Integration problems are not limited to software, they cover the entire IT infrastructure of the enterprise, which should provide the ability to integrate not only software components, but also the business processes it serves without losing flexibility and scalability. As a result of the study, it was revealed that the integration of new information systems will help to obtain a number of advantages over competitors in the local market, as well as speed up the processing of requests on the company's website. 10.57809/2023.2.1.4.5 330.47 information system integration implementation of IT systems process management information services https://technoeconomics.spbstu.ru/article/2023.4.5/ 5-Markov.pdf

UNK RUS 64-75 0000-0001-8797-5502 Peter the Great St.Petersburg Polytechnic University Maydanova Svetlana

St. Petersburg, Russia

57212553616 0000-0003-2981-0624 Peter the Great St.Petersburg Polytechnic University Ilin Igor

Saint Petersburg, Russia

Digital transformation strategy development in an enterprise architecture context Currently, the transition to digital economy opens up new opportunities for business and entrepreneurial activity, but and new challenges as well. Companies are looking for ways to transform digitally, often without sufficient information about digital technologies, as well as without a consistent approach in developing and implementing a digital strategy. Nowadays there are a number of approaches to the digital transformation, based on cross-disciplinary view, but there is an imperative for particular models and tools for digital transformation strategy development. The paper proposes framework, based on Enterprise Architecture, Capability Driven Development approach (CDD), and strategic models. Authors propose using of the developed ontologies and IT-projects portfolio management system architecture for successful digital transformation strategy development and implementation. 10.57809/2023.2.1.4.6 330.47 Digital Transformation Enterprise Architecture Capability Driven Development approach Balanced Scorecard IT-project portfolio management system https://technoeconomics.spbstu.ru/article/2023.4.6/ 6-Maydanova%2C-Ilin.pdf