Technoeconomics Technoeconomics 2949-1290 7 10.57809/2026.5.2.17.6 Patient Data Management In A Commercial Clinic: Audit, Segmentation, And Data Strategy Управление данными о пациентах в коммерческой клинике: аудит, сегментация и стратегия обработки данных Osipov Gleb Peter the Great St.Petersburg Polytechnic University 30 06 2026 5 2 17 72 85

This article examines data management methods in a commercial medical organization. Based on an audit of the information infrastructure of a multidisciplinary clinic, the study describes procedures for patient data profiling and deduplication, develops a KPI system using the Balanced Scorecard methodology, constructs an RFM segmentation model to identify patients at high risk of churn, and proposes a phased data strategy for transitioning toward data-driven management. The paper also provides a systematic review of Data Governance frameworks and digital transformation practices in healthcare, contextualizing the clinic-level findings within broader trends in health data management.

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