In the modern world, in the conditions of the dynamic development of technologies, the focus of attention of enterprises is directed not only on technologies for the implementation of core activities, but also on management technologies. The leading ideological concepts, under the influence of which a modern healthcare system is being formed, are: value medicine, personalized medicine, Health 4.0 concept. This article analyzes the models of IT solutions for IT support of the medical organization, which implements the principles of value and personalized medicine and following the development trends of modern digital technologies. The analysis of the key characteristics and features of IT support for this type of medical organization.